Summary: In case you haven’t heard by now, Publicis and The Omnicom Group are joining forces to merge in equal fashion to become the world’s largest advertising and media company, the Publicis Omnicom Group.
130,000 employees. A market value of $35 Billion.
What does it all mean?
It means that we were unfortunately more accurate when we thought when we warned about the next age of agency consolidation in our industry. WPP CEO Martin Sorrell said himself in a Reuters article that with this deal, further consolidation within the industry “is inevitable.” Does that mean that he is showing his hand…