Process Over Content

Summary: As communicators, we worry.

We constantly wonder what part of our message is going to be picked up. What part of our messages will be not just retained, but recalled? And most importantly, will the audience of our messages be moved to act on what it heard? But do we rely solely on the content?

We have been spending time with those professionals who teach teachers, and it has been eye-opening. Yes, we believe that the information they are sharing is applicable to us and our industry.

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