Giant Balloons Company

Summary: Being a social marketing professional I have noticed the same question popping up over the years — how often should I be logged in? This and other questions seem to reform themselves and surface in most conversations regarding social media strategy. The problem is, it is entirely the wrong way to look at business.

Summary: Gap Inc. took a four-year break from TV advertising, and it looks like that the break paid off.

Gap stores that have opened in the last year, according to Bloomberg, have increased revenue over the past six quarters. For those who are unfamiliar with how franchises and multi-store units work, that is a big deal. In every financial report, those businesses have a line on the sheet called “same-store sales.” If that line is positive, that’s a good thing. If that line gets better every quarter, that’s a great thing. So impressive, in fact, that Gap led the Standard and Poor’s 500 Retailing Index.

Who knew? The report details that Gap has been winning customers back with its denim and fitness apparel collection.

Summary: We have all read the perfect job description and thought upon hitting the send key. “I have to get a call back for this job!” From the list of software no one may know better than you to the niche client experience you have been a slave to since the technology had been invented, the job has to be yours…or does it? All too often that excitement turns to concern and, finally, to depression as time goes on until you realize that someone else now occupies your perfect job. Unfortunately this is more often the norm that not, but what is even more frustrating is seeing the same job posting pop up a few months later. With some companies, this seems to be a ritual.