Creative Presentations: Quantity vs. Quality

Summary: You can learn a lot as a creative freelancer. The work can be as diverse as the daily operations of the clients you are contracting for. It is those little differences between companies that open up the discussion about which methods of creative flow are effective and which are not.

Recently I have had the opportunity to work with a client whom I cannot get enough of. My direct report is a creative who believes that design is as important as the money that it generates. There are no cut corners, and what is expected is top-quality work over quantity of concepts. This is very different from what I have experienced in recent months, where the goal was to blitz the client with a large amount of designs…

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HUMP DAAAAAAAAY

Summary: The fabulous GEICO Hump day TV spot not only has become iconic, it routinely gets tons of hits on You Tube on, you guessed it, Wednesday.

We could really have an ad own each day of the week.

Like Valium for Mondays. Perhaps some sort of moist towelettes for Terrible Towel Tuesdays.

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Kia Soul’s ‘Transformed’ Ad

Summary: Our students are now at the point where they can analyze advertisements and give their opinion about it. This is fun for us, because we get to see how these young minds begin to interpret the messaging that is constantly in front of them.

One student brought up this Kia 2014 Soul commercial.

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