Giant Balloons Company

Summary: Heineken’s Departure Roulette is back in action…in another surprising way. Originally setting up shop in New York’s JFK International Airport, Heineken’s Departure Roulette challenged unsuspecting travelers to step up to the game-show-esque board and press a red button.

Summary: More often than not, one can get into heated conversations when conclusions are based on simple generalizations. It is times like those when it is best to rely on market research; it takes the intuition and guessing out of the matter. Now in a creative environment like AdLand…

Summary: AdLand knows what it likes. It loves the young people, the parents (especially mommies), it has growing affection for dads, it loves the working single woman, it appreciates grandparents, and it loves city-dwellers.

AdLand has never shown a lot of love for black people.

It is not a racist thing; it is simply an audience it never dwelled on.