Creative Presentations: Quantity vs. Quality

Summary: You can learn a lot as a creative freelancer. The work can be as diverse as the daily operations of the clients you are contracting for. It is those little differences between companies that open up the discussion about which methods of creative flow are effective and which are not.

Recently I have had the opportunity to work with a client whom I cannot get enough of. My direct report is a creative who believes that design is as important as the money that it generates. There are no cut corners, and what is expected is top-quality work over quantity of concepts. This is very different from what I have experienced in recent months, where the goal was to blitz the client with a large amount of designs…

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