Summary: I wrote a post in February about Craftsman covering their initial push into social media with an interactive video campaign that featured product “stress tests” on their premier tool line. Videos like “Hammer Golf Experiment” and “Power Drill Daredevil” are reminiscent of early David Letterman stunts.
Their most recent video is of the musical variety, like “Stomp” with tools as instruments. The video is available on the Craftsman YouTube page.