Category Archives: Promotions
Agency Titles: Where Have the Names Gone?
Summary: There was a time when most if not all advertising agencies went by the names of their founders; Ogilvy and Mather, J Walter Thompson, Doyle Dane Bernbach. Then, of course, folks shortened the names to mere initials: O&M, DDB, … Continue reading
What Does the Publicis-Omnicom Merger Mean?
Summary: In case you haven’t heard by now, Publicis and The Omnicom Group are joining forces to merge in equal fashion to become the world’s largest advertising and media company, the Publicis Omnicom Group. 130,000 employees. A market value of … Continue reading
Is Reddit the Future of Social Media Marketing?
Summary: What makes a viral hit a hit? As The Atlantic pointed out, hits are almost always just a repeat of something that was already a success. More specifically, the darling hit-maker site Buzzfeed often draws its inspirations from reddit. … Continue reading