Category Archives: Marketing

Summary: What makes a viral hit a hit? As The Atlantic pointed out, hits are almost always just a repeat of something that was already a success. More specifically, the darling hit-maker site Buzzfeed often draws its inspirations from reddit. … Continue reading →

Summary: Insight is important in order to get to the right conclusion, to make the right decision, and to build upon your foundation of information. Sometimes it is not as apparent as you’d like it to be. But that doesn’t … Continue reading →

Summary: This month the news of the awful delayed payment idea being pioneered by brands like Mondelez and P&G has reached the media and advertising powers, and thankfully it received negative reviews. Seriously, this idea of delaying agency payment up … Continue reading →