Category Archives: Advertising

Simple Writing

Summary: Short writing is good. At least, most of the time. Online. When we were first contacted by Talent Zoo, they encouraged posts that were at least 250 words long. And at first, we exceeded that. We were thrilled at … Continue reading

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Process Over Content

Summary: As communicators, we worry. We constantly wonder what part of our message is going to be picked up. What part of our messages will be not just retained, but recalled? And most importantly, will the audience of our messages … Continue reading

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Why Emotion Messes Things Up

Summary: In a calm, cool, and collected state of mind, who couldn’t make the best possible choice presented to them? Of course we would like to believe that, but how many of us are in a constant state of calm? … Continue reading

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