Summary: Insight is important in order to get to the right conclusion, to make the right decision, and to build upon your foundation of information. Sometimes it is not as apparent as you’d like it to be.
But that doesn’t mean one should stop digging.
Not too long ago, we wrote a post called “When Research Goes Wrong,” a post that highlighted a research study about local search and the tools online consumers use to reach their shopping satisfaction. It looked a little murky to us, and in the post we pointed out why. Perhaps it’s the folly of being a Millennial and assuming that anything that dealt with the Yellow Pages was dead.
Turns out that our thinking needed to be adjusted.