Back-to-the-Track Campaigns Off and Running

Summary: This year’s Kentucky Derby television ratings were the highest in 20 years. The networks have done a great job creating excitement for the sport as increased viewership for the “Run for the Roses” over the last three years has proven. Obviously, people are interested enough in horse racing to watch it on TV. However, getting them to go to the racetrack to watch live racing is a different story.

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