Heineken’s ‘Departure Roulette’ Encore

Summary: Heineken’s Departure Roulette is back in action…in another surprising way. Originally setting up shop in New York’s JFK International Airport, Heineken’s Departure Roulette challenged unsuspecting travelers to step up to the game-show-esque board and press a red button.

This entry was posted in Advertising, Marketing, Promotions, Uncategorized. Bookmark the permalink.