Advertisers are ‘Missing Out’ on Black Audiences

Summary: AdLand knows what it likes. It loves the young people, the parents (especially mommies), it has growing affection for dads, it loves the working single woman, it appreciates grandparents, and it loves city-dwellers.

AdLand has never shown a lot of love for black people.

It is not a racist thing; it is simply an audience it never dwelled on.

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