Summary: Gap Inc. took a four-year break from TV advertising, and it looks like that the break paid off.
Gap stores that have opened in the last year, according to Bloomberg, have increased revenue over the past six quarters. For those who are unfamiliar with how franchises and multi-store units work, that is a big deal. In every financial report, those businesses have a line on the sheet called “same-store sales.” If that line is positive, that’s a good thing. If that line gets better every quarter, that’s a great thing. So impressive, in fact, that Gap led the Standard and Poor’s 500 Retailing Index.
Who knew? The report details that Gap has been winning customers back with its denim and fitness apparel collection.