Summary: As the advertising world watches the Publicis-Omnicom merger, other races are beginning to pick up. Yes, like we said earlier and as Sir Martin Sorrell stated when the news broke out about the major deal, “further consolidation is inevitable.”
How true.
Sorrell is living up to his words. Several of WPP’s subsidiaries have recently announced several acquisitions in the digital and “demand generation” realm in Hong Kong and Singapore.